This is Why You Let Sleeping Dogs Lie
So I’m coming up on 90 days of sober sober—no alcohol, no ‘Cali sober,’ no pain pills, nada. After almost 25 years of coasting through life with a little chemical ‘boost,’ turns out you can actually get a lot done when you’re not chasing hangovers with more hangovers. Who knew, right?
For nearly 25 years, I was usually riding on something. Now? I’m running on pure adrenaline—and probably way too much coffee. Oh, and did I mention I’m literally running every day now too? Yeah, apparently sobriety comes with a side of cardio.
Since I stopped numbing the noise, I’ve turned the volume up to 13, and now I’m listening, baby. And what’s happened since? Oh, you know, just casually learned a new language in a week (working on a second one, because why not?), relearned marketing, PR, and advertising like I was binge-watching Netflix, made a video hit 10 million views, dropped some songs that hit 7 million streams, and launched a global podcast F'nAround that’s already in the top 25%. Not bad for someone who’s running off caffeine, cardio, and a bit of stubbornness.
And let’s not forget, I didn’t do this alone. Shout out to my amazing partners, allies, and team—without you, I’d still be sitting here trying to figure out what show to binge next. From the video, song, and podcast to the app, book, movie, and show, we’ve been shaking things up like we’re in a snow globe factory.
Here I am now, a corporate devil turned advocate of truth. Shit, maybe they were right when they said, to paraphrase “Your karma must be on some next-level stuff if God sobered the devil up and gave him a to-do list.”
But here’s the thing—I’m just getting started. With a show to shoot, a movie to work on, and a book on the way, I’ve gotta ask—what other mediums am I missing? You need me to start a Broadway musical next? How about interpretive dance? I mean, as long as it’s for a good cause and a righteous fight, I’m down to clown. What can CannaConsigliere and 312ALL do for you? Who’s your fight against? Who’s out there silencing your voice? You got a 5-year plan? Need help? Don’t worry, we’ve got whiteboards, coffee, and plenty of snacks for brainstorming.
The ripples keep moving, and at this point, I don’t even need to throw stones anymore(though what is the fun in that)—people are chucking their own, and the waves just keep getting bigger. Last time the noise was this loud, I was playing chess with multiple games going at once, without ever seeing a board or pieces. Now? Now I’m prepping for every possible move coming, like I’ve got some kind of crystal ball—but instead of predicting the future, I’m just predicting how fast we’re gonna shake things up.
A friend reminded me this week, “Joe, you’ve always been the king of the underdog. No one ever realized you used to concuss and drug yourself into ‘normalcy’ just to make things more challenging for yourself out of boredom and fear of the noise.” Well, now I’m doing it for the right reasons, not just because I enjoy the game (though let’s be real, the game is pretty fun). So give me your righteous causes. I’m not stopping until we flip the cannabis industry on its head to set it right and tackle whatever else comes our way.
Also, I wish you all could see what I see right now… it’s like watching the world’s longest chess game where I see every possible move coming with every stone changing the percent of likelihood and how to react because we have the time, and the only thing missing is the popcorn.
Do you see the painting yet?
Craft cares, corporate doesn’t.
Speak your truth.
The CannaConsigliere
(soon to be a 312ALL LL produced show)
Not the nuEra Cannabis Guy.
#Cannabis #Marijauana #Strategy #Business #Marketing #Media