normalization

The normalization of cannabis can’t be about who profits the most. Craft cares, corporate greed doesn’t. We are in this industry for the plant, the people, and the promise of a future where fairness and ethics come before profits.

Madeline’s point about the self-interest of big business killing cannabis resonates deeply. I’ve seen firsthand how companies, like nuEra, prioritize control over connection—focusing on their bottom line while the plant and consumers suffer.

If we don’t continue to push back against corporate greed, what will become of this industry? It’s time to remind these businesses that the heart of cannabis isn’t about who pays the highest fees or jumps through the most hoops—it’s about the plant and the people it helps.

We’re here for change, and that means standing up for ethical practices, transparent systems, and ensuring everyone has a fair shot in this industry. Together, we can keep the movement alive.

Thanks to James for sharing this post. Catch more insights on these topics and how my experiences with nuEra fuel my fight for justice on the F'nAround Podcast, where we dive into industry issues.

Craft cares, corporate doesn’t.
Speak your truth.
The CannaConsigliere
(soon to be a 312ALL produced show)
Not the nuEra Cannabis Guy.

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