evolve

As the cannabis industry continues to evolve, recent trends show that more consumers are turning away from large corporations and toward craft, local, and minority-owned brands. With challenges like corporate consolidation affecting small businesses—just look at the struggles of independent farmers in California—it’s more important than ever to support companies that prioritize the community and integrity. Let’s be intentional about where we spend our dollars and lift up the brands that genuinely care.

Join us next weekend for our inaugural podcast episode of F’nAround, where I’ll share my personal experiences working in the corporate side of the cannabis industry at nuEra Cannabis, and why the Craft Cares, Corporate Doesn’t motto means so much to me.

We’ll be discussing:

• My perspective on how some corporate strategies may prioritize profit over community values.
• Personal stories about what led to the creation of certain brand strategies and the internal discussions around them.
• How I’m working to support the craft cannabis community and the shifts I’ve observed since my corporate records were altered or removed.
• Insights from my network about current local cannabis capital raising and the SEC’s role in regulating this growing industry.

Oh, and I forgot to mention—because nothing is fun alone—you won’t want to miss some special guests who will bring their personal insights and validation of the topics we discuss every week.

Of course, we’ll also be diving into music and more!

CannaConsigliere

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